You have probably heard of 256-bit encryption, or seen the green address bar of an EV SSL certificate, and you’re wondering “Do I need an SSL certificate on my site?” Most online shoppers are very careful and want to know that their information is safe. Using an SSL certificate provides two important things:
- Encryption of sensitive data like credit card numbers and personal information
- Some assurance to your customers that you are trustworthy (the process of getting an SSL certificate can’t guarantee this, but it can make it more likely which is part of the reason why visitors have this perception)
These are very important benefits and, while not all websites require an SSL certificate, it is essential for certain types of sites. If your website collects personal or financial information you should have an SSL certificate installed on your website.